Insights
Read, watch and go deeper.
A collection of articles, insights, provocations and trends on the latest in design,
technology, business and culture
Aug 14, 2025
Your Website Matters More in the Age of AI
Your Website Matters More in the Age of AIOver the last couple of years, Generative AI has
been transforming the digital world. With tools like ChatGPT and Google’s AI Overviews giving
instant answers, many website owners have noticed a drop in traffic. Understandably, it has made
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The Psychology of Color in UX Design
The Psychology of Color in UX DesignCrafting Emotionally Intelligent Interfaces for the Modern
Digital UserBy Delhi Design Studio | www.delhidesignstudio.co.inLeading digital product design
company in IndiaColor plays a pivotal role in how users interact with and experience digital
Think Like a Design Strategist
Think Like a Design StrategistHow To — Stop Thinking Like a Designer, And Start Thinking Like a
Strategist!Times Are Changing. Are You?We’re in the middle of a massive shift in the product
design landscape. The roles we once held so dearly—UX Designer, UI Designer, Product
Design for the Brain, Not Just the Eye
Apple’s Liquid GlassA Global Shift in UI Design—Innovation or
Overload?By delhidesignstudio.co.in— Specialists in Global UI/UX Design TrendsApple has revealed
its most ambitious visual overhaul in over a decade: a bold new design language powered by Liquid
Cognitive Biases in Business & Design
Cognitive Biases in Business & DesignHow hidden biases influence choices in business and design.In a
world where branding, marketing, and design decisions can impact everything from conversion rates to
customer trust, logic alone isn’t enough. Even the most experienced professionals fall prey to
When Do You Need an AI Design Team?
When Do You Need an AI Design Team?At Delhi Design Studio, we constantly see how artificial
intelligence is transforming the way products are created. But when exactly is the right time to
bring in a specialized team for AI development? In this article, we’ll explore the signs that your
The UX tweak no one tells you about.
Designing with Clarity: Lessons from Simple and Usable+ How a User-Centered Design Studio Applies
These Principles TodayIn today’s digital world, simplicity in design isn't just desirable—it’s
essential. Users are overwhelmed with options, multitasking across devices, and looking for fast,
CEOs: Design isn't just UI—it's ROI
What CEOs Misunderstand About Product DesignA Strategic Wake-Up Call for Growth-Focused LeadersBy
Delhi Design Studio – Top UI/UX Design Agency in DelhiIntroduction: Design Is Not DecorationIn
boardrooms across industries, design is still widely misunderstood. CEOs often see it as a cost
CRM Reimagined for Mobile-First Teams
Mobile-First CRMWe Deliver a mobile-first CRM experience that empowers your team—anytime,
anywhere.In today’s dynamic business environment, a mobile-first, AI-powered CRM isn’t just a
feature—it’s a growth accelerator.At Delhi Design Studio, we specialize in crafting custom CRM
Intelligent AI CRM Design Solutions
The Future of CRM is HereCRM Systems That Understand Your UsersWhy Implement AI-Powered UX/UI Design
in Your CRM System?As a business owner, you undoubtedly understand the importance of developing and
expanding your business. Anything that remains stagnant is likely to struggle, especially in the
Revolutionizing Modern SaaS Products
UI/UX Design Trends Revolutionizing Modern SaaS ProductsAs a leading UI UX design studio, staying
ahead of the curve isn’t just about crafting beautiful interfaces—it’s about enhancing
functionality, accessibility, and user delight. In today’s digital-first landscape, SaaS UI design
Are You Attractive? The Art of Emotional Design
Are You Attractive?Designing for Emotional Engagement in the Digital WorldIn Seductive Interaction
Design, Stephen Anderson poses a question every brand should ask: “Are you attractive?” While
this might sound like a question of aesthetics, in the world of digital design, it goes far deeper.
Responsive is reactive — Fluid is alive
Fluid Design: The Future Beyond Responsive Web DesignResponsive design is dead. Long live fluid
design!At our UI/UX design company, we’ve been reflecting deeply on the evolving landscape of
digital interfaces. For years, responsive web design has been the cornerstone of creating seamless
Systemic Thinking- Efficient Doing
What Is Systems Thinking in UX Design?Systems Thinking is a holistic approach that focuses on
understanding how different elements within a product ecosystem are interconnected. Rather than
designing individual screens in isolation, systems thinking encourages you to examine the entire
The UX Rule That Built Steve Jobs
Steve Jobs’ #1 UX Rule (That Most Designers Still Ignore)Here’s a stat to make you rethink
your design process:10 Users decide whether to stay or leave a webpage in under 10 seconds. That’s
all the time you get to make an impression.So, while your team may spend hours (or days) perfecting
7 Reasons You Need a Custom Website in 2025
Top 7 Reasons Why Your Business Needs a Custom Website Design in 2025In today’s competitive
digital landscape, your website is more than just a page — it’s your most powerful marketing
tool. In 2025, investing in a custom website design is not optional — it’s essential for
The HiPPO Effect in Product Design
The HiPPO Effect in Product Design: Why Ignoring Data Can Cost You MillionsIn the world of product
design, decision-making is often influenced by the HiPPO Effect—where the Highest Paid Person’s
Opinion overrides data, research, and experimentation. While experience and leadership are valuable,
Startup Success Starts with UX.
UX Design for StartupsIn today's digital age, user experience (UX) design is more critical than
ever, especially for startups. UX design is no longer a niche but a core component of successful
product development. This article delves into the principles of UX design for startups, drawing
Think Like a UX Researcher
From Assumptions to InsightsUser experience (UX) research is a vital discipline that bridges the gap
between users and product design. In Think Like a UX Researcher by David Travis and Philip Hodgson,
the authors provide invaluable insights into the methodologies and mindsets that drive effective UX
The Philosophy of ”Don't Make Me Think”
The UX Game ChangerThe Story of Sarah Sarah had finally found the perfect pair of sneakers after
weeks of searching. She clicked "Add to Cart", excited to complete her purchase.But then,
frustration took over. First, she was forced to create an account—no guest checkout. I just want
Creating UX That Feels Natural!
Designing for the Mind: Creating UX That Feels Natural!1. The Motivating Mind: Understanding User
Goals Every action a user takes is driven by motivation, whether conscious or subconscious. People
interact with products to solve problems, achieve goals, or fulfill desires. Designers must tap into
Radical Product Thinking
Radical Product Thinking: Build Products with Intent, Not Just IterationMany products fail not
because they lack features but because they lack direction. In a world fixated on agile development
and rapid iterations, R.Dutt's Radical Product Thinking (RPT) offers a structured approach to
Psychology of Habit-Driven Design?
The psychology behind habit-forming products is based on behavioral triggers, rewards, and user
investment, leveraging principles from behavioral psychology and neuroscience.Here’s a quick
breakdown of the Hook Model:• Trigger – What prompts users to take action? (Notifications,
The Psychology Behind UX Mistakes
The Psychology Behind UX Mistakes That Cost You Sales!Did you know 88% of users won’t return after
a bad experience?😨 Many businesses unknowingly drive customers away due to poor UX. If your
website or app isn't converting, these could be the reasons why:Complicated NavigationThe Mistake