Selling Internationally on Shopify: Markets, Currencies, Payments and Duties (2026 Guide)

In short: You can sell to many countries from one Shopify store using Markets: each market gets its own currency, prices, language, domain and duties settings. The design work is making each market feel local — prices, payment methods and delivery promises your buyer expects.

What Shopify Markets does

Markets lets you group countries and customise local currencies and payment methods, pricing and rounding rules, product availability, languages and local domains, and show the right currency and language based on where the buyer is (Shopify). Creating country or region markets is included on every Shopify plan (Shopify Help Center, summarised by Kanal, read 4 Nov 2026).

Fees to plan for

Cost	Rate (US store, Nov 2026)
Creating markets	Included on all plans
Currency conversion with Shopify Payments	1.5%
Duties and import taxes calculated at checkout	0.5% temporary rate; regularly 0.85% with Shopify Payments, 1.5% with other providers

Source: Shopify Help Center as summarised by Kanal. Check your own admin — rates differ by store country and change over time.

Step 1: Check payments for your country first

Local-currency checkout depends on your payment setup. If Shopify Payments is not available where your business is registered, you can still localise language and catalogue, but currency conversion at checkout will be limited (Fudge guide). Check Shopify's supported-countries list before you design checkout.

Step 2: Create markets around real buyers

Start with the 2–4 countries that already send you traffic or orders. Give each its own market so you can set prices, rounding (AED 199 rather than AED 197.43) and product availability.

Step 3: Localise more than the currency

A shopper who sees their currency but reads a language they're less comfortable in still hesitates. Translate key pages — product, cart, shipping and returns — and adapt sizing, units and delivery promises per market.

Step 4: Decide who pays duties

Surprise customs charges on delivery are a common reason for refused parcels and angry reviews. Where possible, show duties at checkout so the buyer pays once and knows the full price.

Step 5: Add the payment methods each market expects

Examples: Shop Pay, Apple Pay and BNPL options in the US; Klarna-style BNPL in the UK; Tabby and Tamara in the UAE; PayNow in Singapore. Availability depends on your gateway and country, so confirm each one in your admin.

Step 6: Make it findable

Local domains or subfolders per market, translated product titles, and correct hreflang help Google and AI assistants show the right version to the right country.

Sources

• Shopify Markets announcement — Shopify
• Shopify Markets fees and features (Nov 2026) — Kanal
• Setting up Shopify Markets — Fudge
• Supported countries for Shopify Payments — Shopify Help Center

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