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Research

Design decisions are only as good as the evidence behind them. Our UX research services give you a clear, honest picture of how your product is actually performing with real users — before we redesign a single screen.

UX Research Services by Delhi Design Studio

A design audit and heuristic analysis usually come first: we go through your existing product against established usability principles and flag exactly where users are getting stuck, confused, or dropping off.

From there, usability testing and ethnographic research fill in the why — watching real users complete real tasks, not just asking what they think they'd do. The output is a prioritized list of fixes and opportunities your team can act on immediately, and it's the foundation every redesign we do is built on.

Who This Is For

Product teams who suspect something is broken in their user experience but need evidence — not guesses — before committing budget to a redesign.

Our Process

STEP 01

Design Audit

A structured review of your product against usability heuristics, screen by screen, with severity ratings on every issue found.

STEP 02

Usability Testing

Real users complete real tasks in your product while we observe where they hesitate, backtrack, or give up.

STEP 03

Research Synthesis

Findings are grouped into clear themes and prioritized by impact, so your team knows what to fix first.

STEP 04

Recommendations Report

A shareable report with specific, actionable design recommendations — not just a list of problems.

What's Included

Design Audit

Emerging Trends Analysis

Ethnographic Research

Usability Testing

Heuristic Analysis

Tools We Use

Maze Hotjar / session recording tools Figma for audit annotations Google Analytics / GA4 review

Why Delhi Design Studio

We hand you a prioritized action plan, not just a list of problems — every finding comes with a recommendation.

The same team that runs the research also does the redesign, so nothing gets lost translating research into design.

Ethnographic and qualitative methods, not just heatmaps — we talk to real users, not just chart their clicks.

Frequently Asked Questions

For most usability testing rounds, 5–8 participants per user segment is enough to surface the majority of usability issues — we scope this based on your product's complexity.

It helps but isn't required — a heuristic audit works from the product itself; analytics access lets us also validate findings against real drop-off data.

No — ethnographic and competitor research is also valuable before designing a new product, to validate assumptions before you build.

A written report with prioritized findings, screenshots/recordings where relevant, and specific design recommendations your team (or ours) can act on.