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Surahi

by Hansa Khatwani · Handmade in Jaipur

Fashion · Shopify

Couture-style Made to Measure, built right into a Shopify product page. Shoppers enter their own measurements, see how to measure each one, and karigars stitch the piece to fit — no WhatsApp back-and-forth.

Visit shopsurahi.com Try the demo

9Body measurements, one screen
9How-to-measure guides
2Delivery options · Standard / Express
0Chats needed to order
Surahi Made to Measure product page on desktop and mobile
The problem

Couture fit, but a one-line text box.

Surahi’s kurta sets are hand-embroidered and cut for each customer. But online, getting a custom fit meant typing everything into one small “Personalized size” field — or sending measurements on WhatsApp.

  • GuessworkOne free-text box. Customers didn’t know which measurements to give.
  • Wrong numbersNo guide on how to measure — so bust, hip and lengths came back inconsistent.
  • Back-and-forthThe team had to chat with every buyer to confirm sizes before cutting fabric.
BeforeOld Surahi product page with a single personalized size text field
AfterNew Surahi Made to Measure panel with measurement fields, tape icons, notes and delivery options
The solution

A tailor’s measuring session — inside the product page.

We designed Made to Measure as a proper fit experience, not a form. One tap switches the page from Standard Size to Made to Measure, and the buyer is guided through everything a karigar needs.

  1. 1
    Switch the fitStandard Size or Made to Measure — a clear toggle, right where size used to be.
  2. 2
    9 measurements, in inchesHeight, shoulder, bust, waist, hip, sleeve, bicep, kurta length and bottom length — laid out in a clean two-column grid.
  3. 3
    How to measure, for every fieldA tape icon beside each box opens a guide for that exact measurement — so numbers come back right the first time.
  4. 4
    Notes for the tailor“Relaxed fit, sleeves till the elbow” — the personal touch a couture client expects.
  5. 5
    Pick deliveryStandard (ready in 15 days, included) or Express (10 days, + ₹3,400) — priced clearly before checkout.
Try it

Feel the flow

A working demo of the Made to Measure panel. Tap a tape icon to see the measuring guide.

Fit How to measure

Enter your body measurements in inches. Our karigars cut and stitch the piece to fit you.

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Delivery
0/9 measurements added

Demo for illustration — it doesn’t place an order. Shop on shopsurahi.com ↗ · Read the article

Why it matters

Rare in Indian ethnic-wear e-commerce.

Most stores offer standard sizes only, or a single text box. Surahi now does what a boutique tailor does — guided measurements, notes and delivery choice — on a regular Shopify product page, without a separate app or a phone call.

For the shopperConfidence to order a ₹15,000+ couture piece online, knowing it will fit.
For the karigarsEvery order arrives with the same 9 numbers, in inches, plus notes — ready to cut.
For the brandFewer chats, fewer alterations and a premium experience that matches the craft.
For revenueExpress delivery becomes a clear, priced upsell at the moment of purchase.
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